The Rise of Instagram



(Source: www.debaird.net)




(Source: http://www.warriorforum.com)

 

 

Instagram is a social network for sharing photos with people around the world. Instagram, recently bought by Facebook, allows participants to capture, edit and share pictures through this application. Users can provide feedback by clicking on the ‘like’ button through comments (Prives 2012). Instagram also uses ‘hashtags’ to group pictures under the same topic. This allows users to go through pictures posted by other people and share their interests with the other users. Users can conveniently upload the photos that reflect their personal lives through their smartphones. As can be seen, the Instagram user base size has increased tremendously in the last two years.

Instagram could possibly change the world of photography. People who do not usually take pictures of their everyday life encounters, began to develop creativity and an interest in photography. Some may have even gone further and pursue an education in photography. Instagram also gives users the opportunity to meet new people and learn about different cultures through the pictures posted by users from different countries. (Prives 2012).

Furthermore, businesses are starting to use Instagram as a means to promote their businesses. Instagram can serve as a convenient platform to introduce and promote new products to the world at large. This enables business owners to create a deep relationship and bond with their customers. Besides that, it is absolutely free! (Wiggs 2013)

For example, Burberry posts images of London, where the company is based and backstage pictures from photoshoots through Instagram as they know that their followers are interested in all these. Besides that, Burberry also posts the images of their merchandise on their Instagram account. (Austin 2013).  

References

Prives, G. 2012, ‘Instagram and its impact on the world of photography’, Digital Photography School, viewed 29 September 2013, <http://digital-photography-school.com/instagram-and-its-impact-on-the-world-of-photography>

Austin, C. 2013, ‘These 20 brands have mastered the use of instagram’, viewed 29 September 2013, posted 10 January, <http://www.businessinsider.com/these-20-brands-have-mastered-the-use-of-instagram-2013-1?op=1#ixzz2gCoU7dIq>

Wiggs, D. 2013, Instagram Impact, viewed 29 September 2013, <http://www.warriorforum.com/warrior-special-offers-forum/822836-new-private-label-rights-instagram-impact-fast-track-guide-making-easy-money-today-ebook-infographic-video.html>