Blogging started in the
1990’s as a sanctuary for people to share their interests, hobbies and thoughts
online. For some people, blogging is for self fulfillment and self discovery.
Bloggers can improve their creative writing skills when they update their blogs
regularly (Bullas 2012). Furthermore, blogs allow collaboration between
bloggers when they exchange their views on a particular subject of interest.
Nowadays, blogs are used for businesses. 32% of the brands surveyed for
Technorati Media Digital Report 2013 stated they have a presence on blogs.
Blogs are used to introduce a company’s products and services. Companies can
share information quickly to the readers through blogging. Blogging has
relatively low starting and operational costs which can help a company to
reduce expenses. It can also help establish higher search engine ranking.
Furthermore, blogging can be used as a platform for consumers to gather
information. Consumers search for reviews on blogs when they want to purchase
something, making it the third most influential digital resource for overall
purchase. Blogs are considered the fifth most trustworthy online sites.
Bloggers can also earn money
through blogs. From Technorati Media (2013), 64% of influencers make revenue
from blogging. Most bloggers’ reported income was a result of advertising (61%
banner, 51% text). Nearly half of influencers are paid for a sponsored post or
article. For example, in Malaysia, Bangsar Babe is paid for the reviews on the
restaurants or hotels on the blog.
Do you blog? If you do, why
do you blog?
References
Technorati Media 2013, Digital Influence Report, <http://technorati.com/business/article/technorati-medias-2013-digital-influence-report/>
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